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Related Attorney: SENA YAŞAROĞLU

Board of Advertisement Rendered a Decision That Considers a Personal Social Media Content as Surreptitious Advertising

17 Aug 2021

Turkey’s Advertisement Board (“Board”) published its Guideline on Commercial Advertisement and Unfair Commercial Practices of Social Media Influencers on 4 May 2021 (“Guideline”). Social media posts by influencers deriving financial or other material benefit are commercial in nature under […]

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Ambush Marketing

21 Jul 2021

As advertising has evolved, sponsorship has become an important tool – and that in turn has led to the growth of ambush marketing. We look at what ambush marketing is, discuss some prominent cases, and provide advice on how […]

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European Union Intellectual Property Office Launches Europe’s First Ever Blockchain Platform for Secure Delivery in Real Time of IP Rights Information

11 May 2021

On 27 April 2021, the European Union Intellectual Property Office (“EUIPO“) announced the launch of Europe’s first ever blockchain platform for secure delivery in real time of IP rights documentation (“Platform”). The Platform makes available in real time, up-to-date […]

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The Court of Cassation Ruled that Mediation is not Mandatory for Compensation Cases Initiated with Non-Monetary Claims Arising from Law on Intellectual and Artistic Works

5 Jan 2021

The 11th Civil Chamber of the Court of Cassation ruled that where the lawsuits are backlogged, mediation is not mandatory for commercial cases initiated with non-monetary claims. Accordingly, it overruled the Regional Court’s decision. In the dispute subject to […]

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